The Revenge of Bernadette Chirac
Oct 08 2023
•Documentary, TV Movie
Cast
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Valérie Lemercier
Narrator (voice)
Bernadette Chirac
Self (archive footage)
Jacques Chirac
Self (archive footage)
Clémence Dargent
Self - Writer
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L'Âge d'or de la pub
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Object: Alimony
Ruth Butler, a clerk in an emporium, marries Jimmy Rutledge and thereby greatly displeases his mother, the owner of the emporium, because of Ruth's lowly origins. Renaud Graham, one of Mrs. Rutledge's friends, becomes interested in Ruth, forces his way into her apartment, and attempts to make violent love to her. Jimmy walks in on their embrace and, suspecting the worst, leaves Ruth. In the family way, Ruth finds refuge in a boardinghouse where she meets Al Bryant, an aspiring writer. Ruth tells Al her life story, and he makes it into a bestselling novel and then into a play. Jimmy sees the play and comes to his senses, winning Ruth's forgiveness.
Star
Dev Kumar Verma comes from a middle-class family and must find employment to support his dad and mom. Dev, however, has set his mind upon becoming a music sensation like Elvis Presley. He loses his job because of this, and refuses to work until and unless he gets a job to his liking, much to the dismay of his parents and his brother, Shiv Kumar. Dev does get employment at Charlie's Disco, where he meets with Maya and falls in love with her. When Charlie's Disco's competitor, Rana, finds out about Dev, he wants to hire Dev, but Dev decides to continue to work with Charlie's Disco, as a result Dev and Charlie get a beating by Rana's men, and Dev is unable to sing. After recuperating, Dev is devastated to find out that Maya and Shiv Kumar are in love with each other. What impact will this have on Dev and his brother on one hand, and what of his career in music?
Red
An ambitious young woman starts her first day on the job in a sales position and realizes it's not what she bargained for, when everyone starts questioning her ability to fit into her new role.