The fabulously wealthy factory owner Eduard Tobler has almost forgotten what it was like to have no money and no power. Now he wants to relive that experience. Under the name Meier, he enters a competition run by his own company and wins second prize: a two-week stay at a grand hotel in St. Moritz. He takes his chauffeur Johann with him as his companion, who has to pretend to be a wealthy industrialist during their stay at the hotel. Tobler's daughter Hedi fears disaster and informs the hotel of the arrival of the mysterious guest. However, Dr. Fritz Hagedorn, an unemployed advertising expert who won first prize in the competition, is mistakenly taken for the millionaire and pampered accordingly. Tobler, on the other hand, is given a tiny attic room without heating and is bullied and harassed by the hotel management in every way possible. Now the comedy of errors can take its course.